Thursday, October 25, 2007

TV Live Trucks

There is something different about our microwave trucks.

For those that don’t know, a microwave truck is what allows us to go live from all over the Triangle. If you have ever seen a live truck, it’s a ford van with metal pole that extends up from the middle of the truck…into the sky. We call that a mast.

Anyways, over the past few days, our live trucks have undergone makeovers. We ripped the old logos and decals off the trucks and had them shrink wrapped with new designs to reflect our evolving product. Wrapping a truck is not magic. It’s a process of printing images on large pieces of vinyl adhesive and than sticking them to the vehicles. It does, of course, take extreme time and precision to ensure each piece lines up with the others to create seamless finishes.

Here’s the old look:

Here’s the new look:

What do you think?