Thursday, January 03, 2008

Sporting A New Look

A graphics package is often referred to as our “look”. Those graphics you see over anchors as they talk to you at home are part of the complete graphics package. The graphics that pop on and off the bottom of the screen with locations and reporter names etc are also a part of the complete graphics package. In short, our old look was ancient dated and needed to be redesigned.

The new graphics package is both crisp and bold. There is a heavy dominance of yellow/gold and blues to the new graphics but by far the biggest difference you will see is that all the new graphics are animated (meaning they move). The old look was static and had no animation.

A new graphics package is not unique. In fact, many news stations freshen up their graphics every 2 years by making slight alterations to the exisiting look. These are not usually drastic changes but rather offer a freshened up look to the existing package. However, in our case, we did a complete redesign. This is when you throw out everything related to your old graphic look and start from scratch.  Usually, TV stations do complete overhauls on their graphics packages every 3-4 years with refreshed looks in between.

So do you like the new look? Hate it? Let me know. Post your thoughts in the comments section.

-Jason
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I am glad to see Bill Reh doing the Weather forecast.  His manner and professional demeanor give his more forecast more impact than Wes Hohenstein,  Please keep Bill on during primetime.
Thank you

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This country has come to feel the same when Congress is in session as when the baby gets hold of a hammer.

The two symbols of the Republican Party: an elephant, and a big fat white guy who is threatened by change.

Because we don’t think about future generations, they will never forget us.

There ain’t no free lunches in this country. And don’t go spending your whole life commiserating that you got raw deals. You’ve got to say, ‘I think that if I keep working at this and want it bad enough I can have it.’

Intimacy is being seen and known as the person you truly are.

Know, first, who you are; and then adorn yourself accordingly.

While we have the gift of life, it seems to me that only tragedy is to allow part of us to die - whether it is our spirit, our creativity, or our glorious uniqueness.

Lawyers spend a great deal of their time shoveling smoke.

The only difference between a rut and a grave… is in their dimensions.

There isn?t much better in this life than finding a way to spend a few hours in conversation with people you respect and love. You have to carve this time out of your life because you aren?t really living without it.

The most important thing she’d learned over the years was that there was no way to be a perfect mother and a million ways to be a good one.

Of all noises, I think music is the least disagreeable.

Curiosity killed the cat, but for a while I was a suspect.

Sometimes I’ve believed as many as six impossible things before breakfast.

Democracy is the recurrent suspicion that more than half of the people are right more than half the time.

It is impossible to walk rapidly and be unhappy.

That man is the richest whose pleasures are the cheapest.

Deeds, not words shall speak me.

I ran the wrong kind of business, but I did it with integrity.

I don’t mind what language an opera is sung in so long as it is a language I don’t understand.

The older I grow, the less important the comma becomes. Let the reader catch his own breath.

Paradise is exactly like where you are right now… only much, much better.

Be a good listener. Your ears will never get you in trouble.